User Experience
it’s a marriage of research and design.
i am fascinated by users — what they think, say, feel, and what they ultimately do.
my goal is to make users’ lives better.
Expertise
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user research
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usability
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ux strategy
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ideation
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design systems
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workshop facilitation
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evaluation
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visual design
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roadmaps
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research planning
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presenting
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discovery
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moderating
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product design
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personas
Research Plan, User Interviews & Personas
we collaborated with the investment team to support our organization’s goal to build & deepen customer relationships. the goal of this research was to create personas for the investment team to inform their communication strategies, tailored product offerings, and more. i led the research planning, conducted the interviews, and guided the persona creation.
Usability Tests & Surveys
our team was integral in the redesign of our authenticated website. this project included a complete overhaul of the website, from the content management through to the user experience. i created the usability test script, recruited the participants, moderated the sessions, and finalized the report. the team planned to send a feedback survey to our customers after the launch of the new website. i created the survey, recruited the participants, and summarized the results.
PURE Analysis Benchmark
PURE is a usability-evaluation method our team used to benchmark the usability of each version of Member$MART+, an online account management system. i led our team in 3 workshop sessions, playing video recordings of 12 fundamental tasks both in the legacy system & the redesign. i played each step of each task 2-3 times as the evaluators rated each task based on ease of use.
*Note that each project involved a team including AVP UX Strategy and Junior UX Designer & Researcher with myself playing an integral role.